We believe that everyone carries a unique spark within them—a gift waiting to be realized and shared with the world. Our goal is to help people unlock that potential and live life authentically, pursuing their passions and making a meaningful impact. Whether you're a parent, educator, leader, or seeking deeper purpose, we offer the tools and support to help you embrace your path.
Founded by husband-and-wife team, William and Kim McClendon, Fan the Flame Within started with a vision to help people navigate life’s challenges while staying true to their purpose. After experiencing the ups and downs of balancing personal dreams, faith, and family, we felt called to create a space that empowers others to thrive in their unique journey.
Recognizing the need for specialized support, we launched the I’m That Mama Edition, the first of many planned branches, to help mothers rediscover their passion while navigating the joys and demands of motherhood.
Our mission doesn't stop with one group. Fan the Flame Within is designed to grow and evolve, with future branches like the Educator Edition and Wife’s Edition planned to meet the specific needs of people in different roles and stages of life. Each branch is rooted in our core belief: everyone has a divine purpose, and when that purpose is unlocked, the flame within can light up the world.
At Fan the Flame Within, we believe that every person has a unique purpose meant to be lived fully and authentically. Our vision is to inspire individuals to reignite their passions, overcome challenges, and unlock their potential. By fostering a supportive community, we aim to create a world where purpose-driven living transforms lives, families, and communities.
Purpose Over Perfection
We believe that every person has a unique purpose, and the journey to discovering it is more important than achieving perfection. We embrace imperfection as part of growth and encourage others to keep moving forward in their pursuit of purpose.
Living authentically means showing up as your true self, embracing both strengths and struggles. We value transparency and realness in all we do, creating a space where people feel safe to be themselves and explore their journey without judgment.
Our journey is deeply rooted in faith. We believe that trusting in God’s guidance and following His purpose for our lives is what empowers us to grow. We are committed to supporting others in their faith as they pursue personal and spiritual development.
We understand that growth happens best in a supportive community. Fan the Flame Within fosters connection, collaboration, and encouragement among individuals who share the desire to live purposefully. We believe in lifting each other up and celebrating each other’s successes.
We believe that it's possible to pursue your personal dreams while fulfilling your roles in life, whether as a parent, partner, or professional. We’re committed to helping you find the balance between your calling and your everyday responsibilities, without losing sight of who you are.
We inspire through action. By living out our purpose and staying true to our values, we lead by example and encourage others to do the same. We are here to equip and guide you as you take tangible steps toward your goals and dreams.
I’m That Mama is the first branch of Fan the Flame Within, designed specifically for mothers navigating the delicate balance between raising a family and rediscovering their personal identity and purpose. As mothers, we often give so much of ourselves to our families that our own dreams, passions, and purpose can take a backseat. This edition is dedicated to reigniting the inner flame in moms, helping them live authentically, and find fulfillment both in motherhood and beyond.
The journey of motherhood is filled with joy, challenges, and countless demands. Yet, within every mom, there’s a desire to maintain her own identity and follow her personal passions alongside the responsibility of nurturing her family. I’m That Mama was born from this very need—acknowledging that being a mom is just one beautiful part of who you are. Through this branch, we provide support, resources, and community specifically for mothers who are looking to reignite their own passions and live with purpose.
At I’m That Mama, our mission is to empower mothers to rediscover themselves and live in alignment with their unique calling. We understand the daily pressures of raising children while trying to hold onto your personal dreams and aspirations. That’s why we offer tailored resources and an inspiring community to help you thrive not only as a mother but as a woman with purpose.
This is just the beginning—I’m That Mama is part of the broader Fan the Flame Within movement, and we’re committed to helping you find the balance between motherhood and personal fulfillment.
As part of this exciting journey, we’re thrilled to introduce the first of many I’m That Mama apparel items—our inaugural I’m That Mama T-shirt. This shirt was born from a deeply personal testimony of balancing motherhood with the pursuit of personal purpose. After receiving an overwhelmingly positive response from our community, we’re making it available for other moms who want a tangible reminder of their divine calling.
You can be among the first to wear this empowering T-shirt . Don't miss the chance to represent the I’m That Mama movement and fan the flame within your own motherhood journey!
As part of Fan the Flame Within, we are excited to introduce resources specifically designed for mothers under I’m That Mama Edition:
At I’m That Mama, we believe that being a great mom doesn’t mean sacrificing your dreams. You are more than just a mother—you are a woman with a unique purpose and calling. Join our growing community of mothers who are passionate about rediscovering themselves, pursuing their dreams, and thriving in motherhood. Together, we can fan the flame within and empower each other to live fully and authentically.
At Fan the Flame Within, we’re always here to support you! Whether you have questions about our products, need assistance, or want to learn more about our journey, we’re just a message away.
As an online-only store, we offer convenient ways for you to connect with us:
Contact Information: Reach out to us anytime at info@FanTheFlameWithin.com, and our team will respond promptly.
Join our community to ignite your purpose and live authentically! As a subscriber, you’ll get: Exclusive Content to help you unlock your potential and fan the flame within. First Access to new products, special collections, and offers. Subscriber-Only Discounts on our apparel and other products. Supportive Community of like-minded individuals on a journey of growth and purpose. Sign up today and be part of a movement that empowers you to live with intention and passion!
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