About Us
ABOUT FAN THE FLAME WITHIN
Empowering Authentic Living:
Our Story: Co-Founders with a Vision
Founded by husband and wife team, William and Kim McClendon, Fan the Flame Within was created from a shared desire to help people navigate life’s challenges while staying rooted in their God-given purpose.
Through their own journey of balancing faith, family, and personal calling, they recognized the need for a space that not only encourages—but equips people to grow, heal, and thrive in every season of life.
What began with the I’m That Mama Edition, designed to pour into women and mothers, has now expanded to include Mantle No. 7—a call for men to rise, lead, and walk boldly as those set apart.
Together, their vision continues to grow—creating intentional spaces for both men and women to rediscover who they are and fully step into who they were created to be. As they continue to seek God for what’s next, new additions and branches will unfold—each one guided with purpose, intention, and faith.
“One flame, fully surrendered, can light the way for many.”
Looking Ahead: Expanding the Flame
This isn’t where it ends—it’s where it begins.
As we continue to seek God for what’s next, we’re stepping into new spaces that speak to the real lives we live every day—marriage, motherhood, purpose, and calling. Each new branch is created with intention, built to meet you in your season while pointing you back to who God created you to be.Because when one flame is ignited, it doesn’t stay contained—it spreads, it grows, and it lights the way for others.